The Hejia logo is designed based on the characters "He" and "Jia" , imbued with meaning and transformed through abstract and artistic techniques like implication, association, and graphics. Through meticulous shaping, it achieves excellent uniqueness, perfect recognizability, and strong visual appeal.
The overall logo forms an orderly benzene ring molecular structure, aptly reflecting the pharmaceutical and chemical industry attributes. The graphic depicts a person holding a red heart with both hands. Within this:
The "He"character: The person and the heart represent "Human Unity" .
The "Jia"character: The single stroke radical transforms into a right hand. This symbolizes that the enterprise requires the support and care of the government, society, the public, partners, and friends. Simultaneously, it signifies that Hejia people will unhesitatingly extend a helping hand when these entities face difficulties, embodying positive energy.
Upper Right Section: An abstract figure opens its arms with an open and candid heart, presenting to society a heart of piety, a heart of dedication, a heart of generosity, and a heart of reverence.
Lower Right Section: The cross in the "tu" component evolves into the sincere heart of a Hejia person. The horizontal stroke (-) transforms into a powerful, warm hand. This symbolizes that, built upon the solid hearts of Hejia shareholders and leaders and the strong, capable force of its people as the foundation, the enterprise will overcome challenges and difficulties, driving its business towards diversified development.
The logo's overall form is a circle within a square, recalling the adage "Without rules, nothing can be accomplished" . This signifies the company's strict, orderly management image and strong team cohesion. The upward-pointing human figure subtly implies that Hejia people move forward with a positive, uplifting attitude, radiating positive energy. The hands holding a red heart proclaim the company's commitment to embracing talent from all fields, collaborating with elites from various sectors, and introducing advanced technologies and innovations that benefit both the enterprise and society, all while developing with steady steps.
The logo's colors are Green + Red + Light Green:
Green: Represents the company's commitment to building a green industry, environmental protection, health concepts, and a strong sense of social responsibility.
Red: Symbolizes a sincere heart dedicated to contributing to society. It also serves as an alert, signifying the conscience to produce good medicine for the people and the unwavering determination to maintain strict quality control for the benefit of society.
Light Green: Represents the power of technological innovation and the company's calm, pragmatic approach to business.
The logo as a whole is bold, highly recognizable, and profoundly meaningful.
